Affordablerx.com: Web Channel Performance
Management
Background
Affordablerx.com is dedicated to providing
cutting-edge medicine through Internet technology.
Their physicians specialize in consulting
with privacy-minded individuals and prescribing
popular medications. By negotiating with
a network of Licensed Canadian Pharmacies
they bring the absolute best prices and
reliable service. Affordablerx.com needed
to better manage the performance of the
web channel operation.
Business challenge
Affordablerx.com needed to better manage
the performance of the web channel operation.
Solution
MSTART.com implemented a web channel performance
management plan to provide a robust web
channel strategy. MSTART.com developed a
strategy map which adhered very strictly
to the balanced scorecard methodology. MSTART.com
team now enabled Affordablerx.com to effectively
execute, manage and measure performance-centric
web channel strategies using balanced Scorecard
Performance Management system.
Technology Used
Server: Windows Server 2000
Database: Microsoft SQL
Web Server: IIS
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