Affordablerx.com: Web Channel Performance Management

Background
Affordablerx.com is dedicated to providing cutting-edge medicine through Internet technology. Their physicians specialize in consulting with privacy-minded individuals and prescribing popular medications. By negotiating with a network of Licensed Canadian Pharmacies they bring the absolute best prices and reliable service. Affordablerx.com needed to better manage the performance of the web channel operation.

Business challenge
Affordablerx.com needed to better manage the performance of the web channel operation.

Solution
MSTART.com implemented a web channel performance management plan to provide a robust web channel strategy. MSTART.com developed a strategy map which adhered very strictly to the balanced scorecard methodology. MSTART.com team now enabled Affordablerx.com to effectively execute, manage and measure performance-centric web channel strategies using balanced Scorecard Performance Management system.

Technology Used
Server: Windows Server 2000
Database: Microsoft SQL
Web Server: IIS

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