Background
Drugstore.com is a leading online drugstore
and information site offering A Very Healthy
Way to Shop for health, beauty, wellness,
personal care, and pharmacy products. The
drugstore.com online store provides a convenient,
private, and informative shopping experience
that encourages consumers to buy products
essential to healthy everyday living.
Business challenge
The company's marketing department wanted
to better understand their clients so it
could deploy better e-marketing strategies
and optimize marketing ROI.
Solution
For the extraction of this important business
intelligence, Drugstore.com used MSTART.com
developed OLAP solution based on Microsoft
SQL Server 2000 Analysis services and Excel
to be able to better strategize and deploys
more effective marketing campaigns.
Technology Used
Server: Windows Server 2000
Database: Microsoft SQL
Analysis Server: Microsoft SQL Server 2000
Analysis Services
Web Server: IIS
Data Access Solution: Excel.
Other Projects
Other Database development clients:
The Government of Canada
Statistics Canada
New Brunswick Power
Medusa Ancient Art
|
